Marketing your products or services has come a long way since the days of relying strictly on printed material and "word of mouth". Today's uncertain economy also makes advertising risky and expensive,
especially for small businesses who's budgets may not exactly allow for high-risk, expensive
advertising. While print material is still an excellent way to advertise, the internet has brought us a whole new world of possibilities.
Consider for a moment that Cosmopolitan magazine has a circulation of three million. An inside cover ad could easily run $125, 000. On the other hand, a local magazine ad could run you $100 or less, but remember that circulation figures determine cost. If a full page magazine ad has a CPM (cost per thousand) rating of $10 and has a circulation of 100,000, such an ad will cost you $1,000.
More businesses are now moving away from traditional marketing because internet marketing is a much more cost-effective way of doing business. Internet marketing is a constant source, unlike television and radio, or magazines and newspapers that eventually get tossed in the trash. With the internet, even if someone does not know about your business, they may find you through search engine results. Yesterday's "word of mouth" techniques are unfortunately not as effective as they once were. Today's style of living leaves less time for social gathering, and many people now rely more on cell phones, text messaging and social networking such as Facebook and Twitter to keep in touch. Good internet presence now includes social networking and blogsites as well as the "traditional" website. Internet marketing is cost effective and affordable.
Contact us today at spiderbytesdesign@gmail.com and let us develop an internet presence for you!
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